This area is all about creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Projects can include:
Blogging Strategy and Execution: Developing a content calendar, conducting keyword research, writing and optimizing blog posts for SEO, and promoting them across different channels.
E-book or White Paper Creation: Planning, writing, and designing a long-form, educational piece of content to be used for lead generation.
Video Series Production: Creating a series of short-form videos for social media platforms like TikTok and Instagram Reels, or long-form videos for YouTube to build brand awareness and educate customers.
Podcast Launch: Developing a podcast concept, planning episodes, inviting guests, and handling the production and promotion of each episode.